Accountability

• We take personal responsibility to make the company successful and ensure its long-term existence
• We take action if things go wrong
• We expect compensation to be results- and success-oriented

Market Driven Innovation

• We make market success the most important goal
• We look at things the way the customer sees them
• We relate innovations to products, processes and the organization

Technological Expertise

• We focus all efforts on current and future market needs
• We strengthen our knowledge base in materials and systems
• We make knowledge accessible to co-workers

Integrity and Reliability

• We walk the talk and backup our words with actions
• We respect people
• We contribute to a safer environment

Entrepreneurship

• We take advantage of creative freedoms
• We pursue goals with speed and persistence
• We empower risk-taking in pursuit of opportunities